Sarah is a marketer who specializes in branding, content marketing and social media strategy. Her expertise has been featured by TechCrunch, AdAge, Fast Company and Mashable, and she was highlighted in Jay Baer’s most recent book on digital customer service. She is also a professional journalist published by Billboard, Entertainment Weekly, THR and the Next Web.

Get in touch with Sarah via email at sarah@maloy.co, connect with her on LinkedIn or follow her on Snapchat and Twitter at @smaloy.


Fuse

December 2015 – present

Director, Digital (Editorial & Social)

– Manages all editorial content, digital marketing and social media (paid, organic, video) at Fuse
– Grew Fuse.tv social referral traffic by more than 150% year-over-year
– Leads a team of writers and editors to produce 3 million monthly uniques and 20 posts per day
– Launched new Snapchat, Facebook Live, and partnership strategies to extend social reach
– Digital lead for RFPs and sponsorship / ad sales executions
– Plans ongoing editorial content calendar and manages digital budget

 

Shutterstock

May 2013 – December 2015

Head of Content Marketing

– Wrote copy, curated images and planed content for the award-winning Shutterstock blog
– Managed the content and social marketing teams and oversaw all strategy
– Oversaw analytics and shaped revenue-driving strategy based on data
– Project managed the launch of a new, conversion-focused design for shutterstock.com/blog

Social Media Manager

– Oversaw community managers and 45 accounts across 5 business units and 6 languages
– Wrote content and published updates for more than 750,000 followers
– Managed international and customer service strategies
– Established crisis communication plans and social voice guidelines
– Reported on keyword tracking, competitive analysis, annual goals and monthly tracking
– Managed budget for tools, vendors and social media ad spend
– Worked with product, sales, customer service and content marketing teams to expand social strategy
– Represented the brand on panels, in articles and through social media blog posts
– Increased monthly clicks from social by 70% and doubled engagement in first four months

Shutterstock Portfolio

 

Billboard

June 2011 – May 2013

Staff Editor

– Wrote and assigned daily news, feature and evergreen articles
– Managed 4 million social media followers on 14 platforms
– Edited freelancers and staff writers for grammar, AP Style and SEO optimization
– Maintained the Billboard.com homepage, edited photos and updated promos throughout the site
– Worked with marketing, editorial and product teams to execute branded content and sponsorships
– Organized live tweeting coverage of concerts, company events, TV shows and more
– Coded microsite and feature articles within the content management systems (Drupal and Stylus)
– Oversaw social freelancers, wrote copy and published 50-100 social posts every day
– Worked with social analytics and posting software like SocialFlow, Hootsuite and SimplyMeasured

Billboard Portfolio

 

Hypable

September 2011 – December 2012

Contributing Editor

– Wrote multiple news articles per day, covering television, music and film
– Researched, wrote and edited original feature content in WordPress
– Formatted photos, coded content with HTML and edited for grammar and AP Style
– Hosted a weekly podcast about supernatural movies and TV shows

Hypable Portfolio

 

Various Publications

September 2008 – present

Freelance Writer and Editor

– TV recaps, breaking news articles, lists and features
– Published by Entertainment Weekly, The Next Web, The Hollywood Reporter, MSN, and more

Freelance Portfolio

 

Thread Magazine

March 2010 – March 2012

Chief Copy Editor

– Oversaw a team of 18 copy editors
– Edited the entire 200-page fashion publication for grammar, content and AP style
– Wrote 500-1500 word feature stories and designed page layouts
– Contributed to editorial planning and story mapping for each issue

 

Lush Productions

December 2008 – October 2009

Community Manager

– Generated all social media content for the Warped Tour Documentary
– Organized and executed contests and events
– Collaborated with other companies and personalities to co-promote content
– Increased online following by more than 600 percent

 

The Dayton Daily News

May 2008 – September 2008

Editorial Fellow 

– Researched and wrote daily articles for the breaking news, politics and city sections
– Pitched and conceptualized feature articles for the newspaper’s lifestyle section

 


 

Skills & Software

– Content management systems (WordPress, Drupal, Stylus and Squarespace)
– News and feature writing, copy editing and AP Style
– Adobe Creative Suite (Photoshop, InDesign and Illustrator)
– Social media publishing (Buffer, Hootsuite, SocialFlow)
– Social marketing analytics (SimplyMeasured, Radian6 and Buddy Media, Facebook Insights)
– SEO optimization and best practices
– Analytics (Google Analytics, Adobe Omniture, Moz)
– Facebook and Twitter advertising

 


 

Education

Ohio University
Bachelor of Science in Journalism

– Magazine and online journalism focus
– Specializations in English and computer science